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Upcoming Events for Health Care Marketers & Strategists

Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.

SHSMD Connections Conference

In-Person Events
SHSMD Connections 2024 is your chance to light the way to a brighter future with breakout sessions, keynote speakers and networking opportunities! This premier event will take place October 13-15 in Denver, CO.

Addressing the Changing Health Care Landscape

Guides/Reports
The fundamental work of health care strategies must evolve in tandem with the changing health care landscape to meet the demands of the modern world.

SHSMD Webinar | Developing Provider “Scorecards” for Patient Leakage Measurement

In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.

How to Build Trust with Hospital Buyers

Discover how to position yourself as a key partner to hospital decision-makers

AAMC study examines the impact of health care consolidation in states 

The top three large-group insurers control an average of 82.2% of the market share in each state, nearly twice the combined average market share of each state’s largest health systems, according to a study about consolidation in health care released May 1 by the Association of American Medical Colleges. 

SHSMD Credential Programs for Health Care Professionals

Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

Guiding Principles for Collaborative Relationships Between Clinical Nurses and Nurse Managers

Guides/Reports
Clinical nurses and nurse managers, like athletes or artists, work together with the shared goal of high quality patient care. The shared goal is clear to nurses, and most of them might say they would not be in nursing practice without that endpoint in mind.

SHSMD ADVANCE™ for Teams

SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.

Skill Builder

Guides/Reports
SHSMD ADVANCE™ Skill Builder