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Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
Strategic Planning in Health Care Credential Series
Courses
Strategic Planning in Health Care Credential Series
SHSMD Connections Conference
In-Person Events
SHSMD Connections 2024 is your chance to light the way to a brighter future with breakout sessions, keynote speakers and networking opportunities! This premier event will take place October 13-15 in Denver, CO.
FY 2025 Inpatient Prospective Payment System Proposed Rule Member Webinar
In this webinar, AHA Policy staff Shannon Wu, Tammy Love, Stephen Hughes, and Akin Demehin delved into the key provisions outlined in the
Introduction to Health Care Supply Chain: Supply Chain Basics (Part I)
Enhance your knowledge of health care supply chain management with our Introduction to Health Care Supply Chain course. Improve patient care and operational efficiency.
Foundations to Analytics for Health Care Strategists
Courses
Foundations to Analytics for Health Care Strategists
Understanding Predictive Models in Health Care: Using Data, Science and Actionable Models to Drive Campaign Outcomes
Webinar Recordings
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
Developing a Master of Health Administration with a Concentration in Medical Logistics
A detailed example of a new Master of Health Administration (MHA) program with a medical logistics concentration.
Strategic Marketplace Initiative (SMI) Resources for Supply Chain
Toolkits/Methodology
The Strategic Marketplace Initiative (SMI) is a consortium of healthcare supply chain executives united to re-engineer and advance t