Recognizing and Managing Bias


An individual’s beliefs influence their behavior and decision-making. Often, these beliefs are unconscious or implicit, existing outside of our conscious awareness. What many fail to realize is that our unconscious or implicit biases are difficult to control and are automatically activated, leading to bias formation that impacts our behavior and decision-making without us even being aware of their influence. More specifically, implicit bias can be defined as having “varying degrees of stereotyping, prejudice and/or discrimination below conscious awareness in a manner that benefits oneself or one’s group; it involves limited or distorted perceptions of others. It is everywhere and affects everyone.” Studies continue to demonstrate that implicit bias is a factor contributing to health inequities and poorer-quality health care and outcomes.

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